Gillette SkinGuard

Gillette SkinGuard

Agency:

FP7 McCann Cairo

Production:

Rhino&Oxpecker

Agency:

FP7 McCann Cairo

Production:

Rhino&Oxpecker

Details

Gillette Skinguard. The hero shaves — hears a gong — and finds himself on top of a pyramid.

To make it look exactly like that — first, the concept art team. How the heroes look, the environment, every single detail. Then we get to work.

Motion control, more than 200 identical camera moves, dozens of layers. The entire film built in 3D before the shoot — to program every move correctly and align expectations with the client. Heroes shot on greenscreen, placed inside a fully CGI environment — a futuristic pyramid on the edge of real and impossible.

Every tool, every software that existed at that moment — all of it went into this.

The result speaks for itself.

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